Or maybe it's just that if something works, it never really goes out of style.
I came across a book called Anderson's Physical Education : Health and Strength, Grace and Symmetry in an online library archive(hey, for some people browsing an online library archive site is fun, and this one is pretty interesting!)
The book was published in 1897 and extols the virtues of fresh air, healthy eating, complete with illustrated muscle stretches and strengthening exercises - many of which people still do today. What struck me was how much of the author's advice (no relation to me) is still relevant, over a hundred years after it was written.
And speaking about health and fitness days of old, check out the Online Physical Culture Museum featuring Eugen Sandow and bodybuilding's earliest stars. There you can find old books like the one by Sanford Bennett, who began to get in shape at age 50 and ended up looking younger and stronger at age 70.