Have you ever wished you could hand-pick your supplement ingredients, whip them up in a bottle, and wah-lah…. a protein made just for you!?
Then you have to stop by the Protein Factory, where you can do just that.
Protein Factory President Alex Rogers inadvertently began his business back in the early years of the internet. He was someone who liked to workout, and took protein to build muscle.
When he found he had more whey protein on hand than he could use, he went online to try and sell his surplus. Alex found it was a great way to sell his extra protein, and he liked talking with other fitness-minded folk about nutrition. He let people know about his own results with the various protein powders he had tried.
Ten years later, Alex is doing the same thing, on a larger scale. His site offers information, advice, and gives customers an easy way to design their own protein blends. Customers can choose everything from protein type – whey concentrate, isolate, soy, etc. – to flavor, to specialty ingredients like omega-3’s and, of course, Aminogen.
I was able to talk with Alex a few days ago (that's him in the picture below) and ask him what it’s like on the frontlines of the protein supplement business:
What gave you the idea to allow people to create their own formulas?
I started Protein Factory a little over ten years ago. It really began as a result of my own search for a good protein supplement. I started working out in college, and I knew how important protein was for building muscle and getting results. But I had trouble digesting your typical whey concentrate, and realized it might be the lactose.
I finally tracked down a whey isolate that worked really well for me - this was before isolate was available in most places. Well, at one point I had a surplus and got online to find out if anyone wanted to buy it, and that’s when the idea for Protein Factory really came about. And it grew from there. I think I can say that we were one the first companies to offer whey protein isolate.
Allowing people to create their own formulas just makes sense. It means that they can take into account their own nutrition needs and experiences, just like I did when I found a lactose-free protein worked better for me.
Who would you say is your typical consumer?
Most of our customers are 24 or older. But we get people at all sorts of fitness levels, from beginners to award-winning athletes - a real mix.
One of our customers, for instance, is Great Lakes Regional Master’s Deadlift winner Martin Montgomery. At age 66, Martin's lift of 502 pounds was third all-time for his age group/weight class.
When did you get interested in bodybuilding and how did you learn what you know about nutrition?
I have always just been into working out. Like most people, I really started to get into it in during high school and then college. Through my own research – by taking the time to read the actual studies behind products.
What is a best-selling product right now?
Our CFM (Cross-flow Microfiltration) Whey Protein Isolate.
(Alex has a great presentation on this product; you can watch it here).
How do you decide which new formulas/ingredients to offer?
Well, first and foremost, we don’t follow trends, we innovate. A lot of companies out there invest more in the marketing of a product than the actual science, so the products can be over-hyped. Protein Factory only uses ingredients that are based on science, and we only offer products that we believe in.
What is the most important thing to consider when creating your own formula?
Quality of ingredients, taste, and price. You have to use quality ingredients, but if they don’t taste good you won’t use them.
What trends are you seeing in customer orders right now? How do you think the economy is affecting supplement sales?
If anything, we have had more customers. In this economy, I think that is because we keep our prices as low as we can.
What advice would you give customers on a budget? What is the most important, supplement-wise?
Use a good quality whey protein mixed with slower-digesting casein. That way you
get the anabolic effects of a fast-absorbing protein along with the anti-catabolic protection of slower-digesting casein.
What are some of the craziest questions/comments you have gotten from consumers?
One customer who purchased our organic instantized whey protein told us he
gained two pounds in one hour!
While I cannot vouch for his weight gain, I can say that people are definitely interested in our organic whey. As far as I know it may be one of the only organic whey protein mixes available on the market.
Do you ever get questions about Aminogen?
Usually people want to know more about what it is and how it works. I tell them it’s a digestive enzyme that can help them get more out of their protein by increasing the amount of amino acids they absorb.
What would you tell customers NOT to do when choosing and buying supplements? What is the biggest mistake people make?
Don’t forget about taste! It doesn’t matter how many nutrients are packed in there, if it tastes horrible you are not going to drink it.
What would you say to someone who is intimated buy all of the information out there on nutrition and supplements?
It can be intimidating. That’s why at Protein Factory we created EZ Lab. It helps people who want to find the best protein formula for their specific needs and goals, but are not sure how to get started. All you have to do is enter some basic information about your body type, weight, goals, etc, and the EZ lab makes recommendations.
Where can your fans/customers meet you? Will you be attending the upcoming Arnold?
We won't be at the Arnold, but do meet up with us on our website forum, as we will be revealing a new label line soon.
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